Attero is an environmentally conscious end-to-end cleantech and Li-ion battery recycling solution provider in India. Founded in 2008 by Rohan and Nitin Gupta, Attero strives to Rethink, Redesign, Restore, and Reuse materials from electronics and lithium-ion batteries. Headquartered in Noida, Attero is among the pioneers and the largest electronic asset management company in the country.

Attero is a NASA-recognized deeptech innovator, known for its advanced recycling technologies that can extract pure metals from old or end-of-life electronics and Li-ion batteries with a sharp focus on sustainability. Attero’s recycling facility in Roorkee, Uttarakhand recovers usable resources from discarded electronics and lithium-ion batteries with a recycling efficiency rate (RER) of 98%, which is among the best in the world compared to the next best process globally that has efficiency rate of just 50%.

Attero offers 360-degree country-wide pick-up, collection, tracking of electronic assets, reverse logistics management, electronics asset recovery, data security, refurbishment, e-waste recycling, and disposal. The company has recently launched a D2C initiative – Selsmart - an integrated e-waste Consumer Take- Back platform, marking its entry into the D2C space. Attero is working to increase its e-waste recycling capacity from the current 175,000 metric tonnes to 300,000 metric tonnes.

Attero has been awarded over 46 global patents to date and has applied for another 200 for the various technologies and processes. Attero is the only producer of Cobalt, Lithium, Tin and rare earth metals, which are otherwise not mined in India.

Attero is the first cleantech and electronic asset management company to be approved by the United Nations Framework Convention for Climate Change to earn and award Carbon Credits for recycling electronic waste.

The company has raised a total of $30 million in funding over four rounds from institutional backers such as Draper Fisher Jurvetson, Granite Hill India Opportunity Ventures, Kalaari Capital, and International Finance Corporation, which is the private investment arm of the World Bank.

In its journey spanning over 16 years, Attero has been a trusted partner to over 300 clients including, electronic OEMs, government bodies, and brands such as Mahindra Last Mile Mobility, MG Motors, Acer, LG, Godrej Appliances, Oppo, Vivo, Omega Seiki and Whirlpool, etc. At present, Attero can recycle 15,000 Metric tonnes of EV/ Li-ion batteries. As a part of its expansion plans, Attero is mulling to set up more recycling plants not just in India but also in other destinations across the world. The company plans to have an annual 300,000 metric tons of Li-ion refining capacity globally in the next four years. Out of which, 1 lakh would be for the Indian market, and 1 lakh each for US and Europe. Attero has set a target to produce 200 GWh equivalent of Lithium through urban mining by 2030.